How to name a campaign for tracking

This article is part of the Link Tracking Manual. If you'd like to know more about what to do with a tracked link then the Link Tracking Manual is a good place to start.

Creating a unique campaign name is important for tracking your campaigns.

The main reason is that if a campaign name is too generic then it’s hard to segment your campaign results from the results of other people who are running campaigns.

So for example if you list your campaign as ‘clearing’ then your results will be bundled together along with anyone else who uses ‘clearing’ in their campaign name.

In this article you can learn:

• Naming conventions for email campaigns
• Naming conventions for all other campaigns
• Working with our current Digital Agency

Here’s the first section:

Email Campaigns

Email campaigns are the easiest because you should already have the name Achiever uses to save the email campaign. Use the Achiever name in the campaign field.

Examples of Achiever campaign names:

• ach_ug_2018_enq_fees_finance_may
• ach_ug_2018_enq_openday_confirmlf
• ach_ug_2018_enq_openday_1day_booked

Just note that all tracking should be written in lower case. The link builder tool will output the name as lowercase, bust just incise it doesn’t, please check.

Other campaigns

This is the naming convention you need to use when creating a campaign name:

[school or service] + [source] + [campaign]

You can also add the year at the end if needed.

A couple of example campaigns:

• ada-tsr-clearing
• teamhud-display-gymdiscount

Note: Schools may also want to include subjects in their campaign name. If so I’d recommend using this format:

[school] + [subject] + [source] + [campaign]

Working with our current Digital Agency of choice

The only difference to the above naming convention is when you’re running a campaign through our current Digital Agency of choice.

As mentioned in other parts of the Link Tracking Manual the agency should create the tracking for any campaigns they are managing. Please make sure the agency circulates their campaign plan to the CRM team, Webteam and Web Content Officer in Central Marketing to ensure tracking is correct and working.

TL;DR

• Unique campaign names are important.
• Without unique campaign names your results will be mixed with other campaigns.
• Email campaigns should use their Achiever name.
• Other campaigns should be: [school or service] + [source] + [campaign]
• Schools may also want to include a subject in their campaign name.