CPG - Header block

Element Shortcuts

Element shortcut	Where populated	Owner
Course Title	IPP	Course Publication Team
Year of entry	IPP	Course Publication Team
Header image	T4	Marketing Practitioners
CTA Button - How to apply	Global	Central Marketing/Web Team
CTA Button - Order a prospectus	Global	Central Markeitng/Web Team
CTA Button - Study Fairs	Global	Central Marketing/Web Team

Course Title

Element	Where populated	Notes/instructions	Owner	CMA Guidance
Course Title	IPP	This will automatically populate from the ASIS screens that CPT populate when a course is set up.	Course Publication Team	Mandatory CMA information. Updates after courses go live must be made in accordance with the CMA procedure.

Year of entry

Element	Where populated	Notes/instructions	Owner	CMA Guidance
Year of entry	IPP	This will automatically populate if a course is made available for a specific year of entry.	Course Publication Team	Mandatory CMA information. Updates after courses go live must be made in accordance with the CMA procedure.

Header image

Element	Where populated	Notes/instructions	Owner	CMA Guidance
Header image	T4	The Course Header Image content type has the following elements: • Name – the internal T4 name • Image – the image to use (you don’t need to fade it to grey – course finder will do that for you) • Header image dimensions - 1920 x 1080px (file size under 300kb)	Marketing Practitioners	Not affected by CMA

Element

Where populated

Notes/instructions

Owner

CMA Guidance

Header image

The Course Header Image content type has the following elements:

• Name – the internal T4 name

• Image – the image to use (you don’t need to fade it to grey – course finder will do that for you)

• Header image dimensions - 1920 x 1080px (file size under 300kb)

Marketing Practitioners

Not affected by CMA

CTA Button - How to apply

A screenshot of the coursefinder application with the how to apply button highlighted.

Element	Where populated	Notes/instructions	Owner	CMA Guidance
CTA Button - How to apply	Global	Will link to PGR 'How to apply' pages, which will be set up by Central Marketing. If you have course specific 'How to apply' info for a course that is not covered on the general webpage, you could place this advice at the bottom of the 'About the research degree' section. Link: https://research.hud.ac.uk/research-degrees/how-to-apply/?fc=20	Central Marketing/ Web Team	N/A

CTA Button - Order the prospectus

A screenshot of the coursefinder application with the order a prospectus button highlighted.

Element	Where populated	Notes/instructions	Owner	CMA Guidance
CTA Button - Order a prospectus	Global	Will link to the prospectus order form in Achiever. Link: https://www.hud.ac.uk/order-a-prospectus/	Central Marketing/ Web Team	N/A

Element

Where populated

Notes/instructions

Owner

CMA Guidance

CTA Button - Order a prospectus

Global

Will link to the prospectus order form in Achiever.

Link: https://www.hud.ac.uk/order-a-prospectus/

Central Marketing/ Web Team

N/A

CTA Button - Study Fairs

A screenshot of the coursefinder application with the study fair button highlighted.

Element	Where populated	Notes/instructions	Owner	CMA Guidance
CTA Button - Study Fairs	Global	Will link to the PG Study Fair webpage. Link: https://www.hud.ac.uk/open-days/postgraduate/#!#_ga=2.187996141.435318468.1551688615-1423169070.1546857604	Central Marketing/ Web Team	N/A

Element

Where populated

Notes/instructions

Owner

CMA Guidance

CTA Button - Study Fairs

Global

Will link to the PG Study Fair webpage.

Link: https://www.hud.ac.uk/open-days/postgraduate/#!#_ga=2.187996141.435318468.1551688615-1423169070.1546857604

Central Marketing/ Web Team

N/A

Landing page

Go to the Coursefinder Population Guide Landing page

Keywords and Metadescription

Go to the Coursefinder Population Guide Keywords and Metadescription page