SEO: Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of improving your website so more people find it organically through search engines.
Goal: Increase website traffic and visibility through organic search results.
Target: Search engines like Google, Bing, and DuckDuckGo.
Benefits: More website visitors, potential students, brand awareness, and trust.
Things to consider
On-page
- What is the goal of your page?
- Is the content relevant that users might want to read and share it?
- Does it help the user solve a task?
Off-page
- Are other websites linking to your content?
- Are any of the websites high quality and relevant to your content?
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