CPG - About the course
Element Shortcuts
| Element Shortcut | Where populated | Owner |
|---|---|---|
| Main copy | IPP - The course field | Marketing Co-ordinator/Practitioner |
| Quote/endorsement | T4 | Marketing Co-ordinator/Practitioner |
Main copy
| Element |
Where populated | Notes/instructions | Owner | CMA Guidance |
|---|---|---|---|---|
| Main copy | IPP - The course field |
This is some of the most important information in coursefinder. It is meant to engage and inspire the potential student and encourage them to read on.
It should feature an overview of the course with key USPs. Please ensure that you don't lose the tone of voice and style of the copy that was developed by copywriters.
The first paragraph will be automatically displayed in bold text, so no markdown is required. All paragraphs must be separated by a double return, so there is a full line between them. Character count for first paragraph: 220-550 inc. spaces.
A maximum of 5 bullet points - although no character count is being set for these bullet points, please ensure they are clear, consise and succinct. Final paragraph of text. Character count 220-550 inc. spaces
If you wish to use sub-headings within this text, please ensure you refer the the T4 markdown guidance so that this displays correctly.
In limited cases, there is be a need to link out to another webpage. This request should be discussed/approved by Josie Ellis. Web Team currently exploring how we can add modal/pop-ups to this section as an alternative to linking out to another webpage. GA results should be considered when linking out to another webpage - http://blogs.hud.ac.uk/webteam/the-way/page-views-across-domains/ |
Marketing Co-ordinator/ Practitioner | Mandatory CMA information. Updates after courses go live must be made in accordance with the CMA procedure. |
Quote/endorsement
| Element |
Where populated | Notes/instructions | Owner | CMA Guidance |
|---|---|---|---|---|
| Quote/endorsement | T4 |
"Character count: 750 - 1000 inc. spaces.
There are two types of testimonial you can add here: either a text quote with attribution, or if you have a video testimonial you can use that. When you add content to this section you will be offered a choice of the two types.
You could use testimonials from an academic, a current student or an industry partner.
The text testimonial has the following elements: • Name – the internal T4 name • Quote – the text of the quote • Name of person – the name part of the attribution • Relation to Uni – the part of the attribution following the name • Image of person – the thumbnail portrait of the person next to the attribution
The video testimonial has the same elements except the Quote element is replaced by a YouTube ID element. You can get the YouTube ID of your video by going to its page on YouTube and copying it from the URL – it’s the bit after “v=”.
Web Team currently exploring linking to PURE from academic quotes |
Marketing Co-ordinator/ Practitioner | Not affected by CMA |
Summary
Go to the Coursefinder Population Guide Summary page
Menu
Go to the Coursefinder Population Guide menu page
Course detail
Go to the Coursefinder Population Guide Course detail page