CPG - Placement
Element Shortcuts
| Element Shortcut | Where populated | Owner |
|---|---|---|
| Background image | T4 | Marketing Co-ordinator/Practitioner |
| Main copy | IPP - Placements field | Marketing Co-ordinator/Practitioner |
| Quote/endorsement | T4 | Marketing Co-ordinator/Practitioner |
Background image
| Element | Where populated | Notes/instructions | Owner | CMA Guidance |
|---|---|---|---|---|
| Background image | T4 |
Image can be populated by Schools so that it is relevant to the course. Please ensure that text is legiable over the chosen image. THIS WILL NOW BE CHANGED TO A WHITE BACKGROUND WITH A COLOURED BORDER |
Marketing Co-ordinator/ Practitioner | Not affected by CMA |
Development: We will be replacing background image with a coloured block
Main copy
| Element | Where populated | Notes/instructions | Owner | CMA Guidance |
|---|---|---|---|---|
| Main copy | IPP - Placements field |
Placements are a key message for the University and this space should be utilised to best sell placement opportunties. It is advised that you develop a content plan/calendar for this block so that it is regularly refreshed with the strongest placement examples. All paragraphs must be separated by a double return, so there is a full line between them. Character count: 800-1250 inc. spaces. |
Marketing Co-ordinator/ Practitioner | Mandatory CMA information. Updates after courses go live must be made in accordance with the CMA procedure. |
Quote/endorsement
| Element | Where populated | Notes/instructions | Owner | CMA Guidance |
|---|---|---|---|---|
| Quote/endorsement | T4 |
Character count: 130 - 250 inc. spaces.
There are two types of testimonial you can add here: either a text quote with attribution, or if you have a video testimonial you can use that. When you add content to this section you will be offered a choice of the two types.
The text testimonial has the following elements: • Name – the internal T4 name • Quote – the text of the quote • Name of person – the name part of the attribution • Relation to Uni – the part of the attribution following the name • Image of person – the thumbnail portrait of the person next to the attribution
The video testimonial has the same elements except the Quote element is replaced by a YouTube ID element. You can get the YouTube ID of your video by going to its page on YouTube and copying it from the URL – it’s the bit after “v=”.
Web Team developing new content block to allow video to be used |
Marketing Co-ordinator/ Practitioner | Not affected by CMA |
Campaign block
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Teaching Excellence
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