Researcher Stories: Building Advanced Research Skills Through a DBA
Shakir Tewogbade Adeyemi
Doctorate in Business Administration (DBA)
Hi, my name is Shakir and I'm from Nigeria. I'm currently studying for a Doctorate in Business Administration (DBA). My research explores AI in Supply Chain Analytics.
Why I chose to study in the UK
I chose to study in the UK because of its strong global reputation for high-quality education, research excellence and practical learning.
One of the things that particularly appealed to me was the way the UK education system encourages critical thinking, independent research and the real-world application of knowledge. This aligns closely with my academic and professional goals and has helped me grow as both a researcher and a practitioner.
Why I chose the University of Huddersfield
I chose the University of Huddersfield because it is close to Bradford, where I completed my MSc degree.
After my postgraduate studies, I wanted to remain in Yorkshire while also experiencing a different university environment for my doctoral research. Huddersfield provided the ideal opportunity to continue my academic development while benefiting from a fresh perspective.
What stood out most about both the University and my course was the strong practical and research-focused approach to doctoral study. During my first year, I was particularly impressed by the teaching and practical application of literature review development, systematic literature reviews, research methodology and critical reflection.
The course is structured in a way that encourages independent thinking, analytical reasoning and the practical application of research beyond theoretical learning. This has helped me develop valuable skills that support both my academic work and professional ambitions.
My research
AI models fundamentally outperform traditional tools for retail demand forecasting and price optimisation, but most supply-chain managers still use the traditional tools like spreadsheets. My research argues that the barrier is not accuracy but interpretability: managers reject models they cannot audit, justify, or defend to others. Based on the Technology Acceptance Model and trust-in-automation theory, the study examines how the interpretability of AI systems (comprehensibility, plausibility, and actionability) shapes managerial confidence, perceived risk, and ultimately adoption intention. This research adopts a mixed-methods sequential design combining a survey, a vignette-based experiment, SHAP-based analysis of real models, and interviews with supply-chain managers. The aim is practical: to identify which forms of explanation genuinely build calibrated trust and support accountable decision-making.
Settling into life in Huddersfield
Having previously studied in Bradford, this helped me settle into life in Huddersfield quite easily, as I was already familiar with the Yorkshire lifestyle and environment.
The short distance between the two cities also made the transition smoother. Alongside this, the welcoming atmosphere at the University, support from academic staff and opportunities to connect with fellow students helped me adapt quickly.
The University's facilities, student support services and multicultural environment all contributed to making me feel comfortable, supported and included.
My experience as an international student
My experience as an international student has been very positive and rewarding.
Studying in the UK has allowed me to develop academically, professionally and personally. I have had the opportunity to work alongside people from different cultural and academic backgrounds, which has broadened my perspective and strengthened my research, analytical and critical thinking skills.
The UK education system has also introduced me to more independent, evidence-based approaches to research and problem-solving. As a result, I have become more adaptable, confident and better equipped to undertake complex academic and research projects.
My advice to other international students
My advice to international students considering Huddersfield is to engage with the university community and make full use of the support and opportunities available.
The University regularly offers training sessions, workshops and learning development activities, particularly for postgraduate researchers. Taking part in these opportunities can help students strengthen their academic, research, analytical and presentation skills.
I would also encourage students to explore funding opportunities, research conferences and presentation opportunities. These experiences can help build confidence, expand professional networks and provide valuable academic exposure.
Most importantly, remember to balance your studies with social activities. Building strong networks and embracing the University's diverse and supportive community will help you make the most of your experience both academically and personally.
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