Researcher Stories: Researching Virtual Influencer Marketing at Huddersfield
Kazi Rahman
PhD in Business and Management Studies
Hi, my name is Kazi and I'm from Bangladesh. I'm currently studying for a PhD in Business and Management Studies. My research explores virtual influencer marketing.
Why I chose to study in the UK
I chose to study in the UK because of its reputation for world-class education. One of the things that particularly appealed to me was the emphasis on helping students to be ambitious and imaginative.
I had also heard that UK lecturers are known for bringing out the best in their students, and this is something I have personally experienced throughout my studies. The support and guidance I have received has helped me develop both academically and professionally.
Why I chose the University of Huddersfield
The University of Huddersfield was one of the few institutions worldwide that offered supervision in my niche research area of virtual influencer marketing.
As a PhD applicant, it was important for me to know that I would have access to the right expertise and support for my research. Having supervisors with knowledge of my specialist topic gave me confidence that Huddersfield was the right place to undertake my doctorate.
The campus also stood out to me. With over 40 buildings, it offers a wide range of facilities to support students. Whether you need specialist equipment, study spaces or sports facilities, the University provides everything needed to support student life.
My research
My research focuses on enhancing the credibility of virtual influencers (VIs). VIs are digitally created social media influencers used to promote products online.
I chose this topic because it represents a unique intersection of consumer behaviour and digital marketing. Given their artificial nature, consumers are quite sceptical about their behaviour. I am interested in finding out how to make VIs more credible.
Settling into life in Huddersfield
One of the things that helped me settle into life in Huddersfield was the supportive and diverse community.
The town itself has everything students need, from shopping facilities to a variety of restaurants, including halal food options. Having these amenities close by made it easier to adapt to a new environment and feel at home.
My experience as an international student
If I had to describe my experience as an international student in one word, it would be fabulous.
The University of Huddersfield has a diverse international student community, and one of the most rewarding aspects of my experience has been meeting people from all around the world. Learning about different cultures, sharing experiences and even enjoying food from different countries has made my time here incredibly memorable.
Supporting the Postgraduate Research Community
Alongside my research, I launched an initiative called the PGR Help Club.
The Help Club is a regular meeting for postgraduate researchers, providing opportunities for students to connect, discuss challenges and support one another. It offers a space where researchers can ask questions, share experiences and learn from fellow members of the postgraduate research community.
My advice to other international students
My advice to international students is simple: attend as many events as possible.
The University offers a wide range of social activities, events and field trips that make it easy to meet other students and build a strong network of friends and colleagues.
I would also encourage students to take advantage of professional development opportunities. The University hosts many events that can help develop valuable skills and prepare you for future career opportunities.
For me, the key is to get involved. The more opportunities you take advantage of, the more rewarding your experience will be.
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